Brand Identity and Packaging Design for Greek products Lycurgus’ Secret from the historic land of Sparta, Greece. We chose one of the most powerful colour combination, a primary colour palette (blue, yellow, red) to evoke firmness, strength and stability. Yellow expresses life-giving sun and the red heart sends a message of vitality, while blue colour communicates the Mediterranean spirit. A full product range of Extra Virgin Olive oil, rich in polyphenols and Kalamata Olives, all from the land of Sparta.